The corporate identity of ES Producation Groups Berhad.

Two of the four colours speak for the group itself: red and yellow are its primary colours, and yellow marks Easy Edu, the group’s digital learning company. Blue and green each represent a subsidiary, ES Producation Services, the group’s education financing company, and Citzen, its tablet and laptop company, and serve the group as secondary colours: blue for governance, compliance and financial disclosures, green for sustainability, growth and education accessibility.

ESP Global Limited, the group’s Hong Kong supply company, is assigned no colour in the group’s identity; here it is shown in grey.

In the group’s words, “Neon+ serves as the Group’s core education technology brand and uniquely incorporates all four colours.” In the Neon+ identity, red stands for passion for education, yellow for innovation and learning, blue for reliability and trust, and green for growth and long-term impact.

The group says this multi-colour identity “symbolizes Neon+’s role in integrating technology, creativity, stability, and sustainability into a comprehensive classroom solution.” Neon+ is the trading name of ES Producation Sdn Bhd, the group’s smart projector company; Neon+’s own sheet covers its range, its places and its service terms.

ES Producation Groups Berhad sets four brand consistency principles, quoted here in its own words, to keep five companies in five fields under one identity.